Available for new projects · Berlin

Visible.
On every channel.

Websites, videos, apps, products — I optimize for every channel where visibility drives growth. Data-driven, direct, no agency overhead.

20+
Years experience
30+
Projects delivered
B2C & B2B
Industries
Experience from projects with
wedotv AG1 MAGIX Womanizer Civey Sparwelt Valmano Audioteka

What I do for you

Visibility is shaped wherever algorithms decide. I optimize across all relevant channels.

01 / SEO

Holistic SEO

From technical foundations to content strategy — SEO as a full discipline. Including GEO (Generative Engine Optimization): building visibility in AI answers from ChatGPT, Perplexity and Google AI Overviews.

Screaming Frog GSC Ahrefs GEO AI Overviews
02 / SEA

Google Ads & App Campaigns

Campaign setup and optimization focused on ROAS. App campaigns (tROAS) for installs and in-app events. Clean conversion tracking from day one.

Google Ads tROAS UAC P-Max
03 / ASO

App Store Optimization

Keyword research, title & description, screenshot briefings and keyword ranking tracking for iOS and Android. More organic installs, lower CPI.

iOS Android AppFollow Firebase
04 / YouTube

YouTube Marketing

Channel strategy, video SEO, thumbnail and title optimization, audience growth and performance analysis. Organic growth without additional ad spend.

YouTube Studio YT Analytics Channel Strategy Video SEO

How we work together

Structured, transparent, no detours.

01

Intro call & analysis

Free 30-minute call. I understand your goals, review the current situation and identify quick wins.

02

Strategy & prioritization

Clear roadmap with prioritized actions. No fluff — only what actually moves the needle.

03

Execution

Direct execution or close collaboration with your team — whatever works best for you.

04

Reporting & iteration

Regular reporting in whatever format makes most sense for you. Learn, adapt, scale.

Projects & clients

A selection from 20+ years of project work — in-house, freelance and in an advisory capacity.

wedotv
Streaming · SEO/SEA/ASO
amorana
Ecommerce · SEO
AG1
Ecommerce · SEO
Amorelie
Ecommerce · SEO
MAGIX
Ecommerce · SEO/SEA
Womanizer
Ecommerce · SEO
We-Vibe
Ecommerce · SEO
Valmano
Ecommerce · SEO
Audioteka
Ecommerce · SEO
Sparwelt
Platform · SEO
Gutscheinpony
Platform · SEO
Schnäppchenfuchs
Platform · SEO
BuchDeals
Platform · SEO
Civey
B2B · Consulting
Schutzklick
Platform · SEO
Alexander Lorf, Online Marketing Freelancer Berlin
20+
Years experience

Experience you feel directly

I'm Alexander Lorf — SEO and marketing freelancer based in Berlin with 20+ years of hands-on experience in agencies, in-house roles and as an independent consultant.

My belief: wherever there is a search algorithm, there is a way to optimize for it. Whether Google for websites, YouTube for videos or app stores for apps — visibility is never accidental, it is the result of strategy and consistency.

You get one point of contact who understands the big picture and communicates clearly what works, why — and what does not.

SEO GEO / AI Visibility Google Ads ASO YouTube GA4 Looker Studio Screaming Frog Ahrefs

Let's talk

Free 30-minute intro call — I will review your current situation and tell you honestly whether and how I can help.

Location Berlin · Remote available
Book a call — free of charge

Or write to me directly

No data shared with third parties. I will respond within 24 hours.