Websites, videos, apps, products — I optimize for every channel where visibility drives growth. Data-driven, direct, no agency overhead.
Visibility is shaped wherever algorithms decide. I optimize across all relevant channels.
From technical foundations to content strategy — SEO as a full discipline. Including GEO (Generative Engine Optimization): building visibility in AI answers from ChatGPT, Perplexity and Google AI Overviews.
Campaign setup and optimization focused on ROAS. App campaigns (tROAS) for installs and in-app events. Clean conversion tracking from day one.
Keyword research, title & description, screenshot briefings and keyword ranking tracking for iOS and Android. More organic installs, lower CPI.
Channel strategy, video SEO, thumbnail and title optimization, audience growth and performance analysis. Organic growth without additional ad spend.
Structured, transparent, no detours.
Free 30-minute call. I understand your goals, review the current situation and identify quick wins.
Clear roadmap with prioritized actions. No fluff — only what actually moves the needle.
Direct execution or close collaboration with your team — whatever works best for you.
Regular reporting in whatever format makes most sense for you. Learn, adapt, scale.
A selection from 20+ years of project work — in-house, freelance and in an advisory capacity.
I'm Alexander Lorf — SEO and marketing freelancer based in Berlin with 20+ years of hands-on experience in agencies, in-house roles and as an independent consultant.
My belief: wherever there is a search algorithm, there is a way to optimize for it. Whether Google for websites, YouTube for videos or app stores for apps — visibility is never accidental, it is the result of strategy and consistency.
You get one point of contact who understands the big picture and communicates clearly what works, why — and what does not.
Free 30-minute intro call — I will review your current situation and tell you honestly whether and how I can help.
Book a call — free of charge